That is, until she looks at what stores are charging for food and toiletries. “The price of everything seems to be rising,” she said. “When you walk out spending half what you would have, that feeling is mind-blowing.” More Americans are trying to get that feeling, consumer-behavior experts said. With wages not rising as quickly as the cost of basic necessities, coupons are back in favor after many years of steadily declining popularity, experts said. Eager to lure customers into stores, many merchants are offering more coupons and are experimenting with creative ways to deliver them, such as text-messaging them to cellphones. Consumers, meanwhile, are becoming more savvy about finding good deals, thanks to Web sites devoted to coupon-clipping strategies.


“Marketers tend to send more coupons or issue more coupons during an economic downturn, and consumers redeem more,” said Peter Meyers, vice president of marketing for ICOM Information & Communications, which did a survey on coupon usage. “Both are motivated. Marketers want to get more revenues, and consumers are motivated to get more savings.” Coupon usage peaked in 1992, when nearly 8 billion were redeemed for nearly $5 billion in savings, according to CMS, which processes coupon payments for merchants. Usage then started to decline at an annual rate of 5 to 7 percent. Last year was the first year it did not decline, with 2.6 billion coupons redeemed for savings of almost $3 billion.

Survey organizers said that number could be higher this year, as food prices have risen at a faster rate than in previous years. According to the Bureau of Labor Statistics, the price of food increased by a seasonally adjusted annual rate of 7.5 percent in the first nine months of the year. For all of 2007, it increased 4.9 percent. “Were we not in this economy, we probably would be looking at a slight decrease again,” said Matthew Tilley, co-chairman of the Promotion Marketing Association’s Coupon Council and director of marketing for CMS.

The average family saves $5.20 to $9.60 a week using coupons, the Coupon Council found. ICOM’s Meyers said he sees an average of 10 to 25 percent savings on grocery bills. Recent studies have shown coupon use is just one way people are changing their shopping behavior to stay within tighter budgets. A Booz & Co. survey last month found that people were switching to less-expensive groceries, buying more store-label products and making fewer impulse purchases at the cash register.

In a survey of 1,000 people released last month, the Coupon Council found that 89 percent had used coupons when shopping for groceries, household or health-care items. Experts said they expected coupon usage to grow . Of the 1,529 U.S. consumers surveyed by Toronto-based ICOM this spring, 67 percent said they would be more likely to use coupons during a recession. People of all ages — from 18- to 24-year-olds to baby boomers to retirees — said they would turn to coupons.

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A Sears Coupon can come in a couple of different ways. First, let’s look at when you shop in a physical Sears store. You will often find coupons in the fliers they send out. The amount will vary depending on the Sears location and what you want to purchase. Another famous way of obtaining a discount at a Sears store is receiving a scratch card after you pay for your purchase. Typically, these will give you a certain percentage off of your total bill. These are to be used at the time of purchase and you are only allowed to use them once.

If you would rather make your purchase online, rather than at a store, it will be quite a different process. I have seen three ways to save money while shopping Sears online. The first involves joining the Sears mailing list/newsletter and watching to see if they issue a coupon code in these. If you are lucky enough to find a code, you use it while you are checking out of the online store. There is a spot that says something along the lines of “enter coupon code here”. All you do is plug in the code you were issued and you will receive that amount off of your purchase. The second way to save money online using Sears is to watch the discount section of the Sears site to see if your purchase is being featured that day. Just look under the promotion tab on the website. The last way to save money while shopping at Sears online is to use a cash back shopping program. Let’s discuss this a bit further.

Instead of being issued a Sears Coupon you will never have to actually use a code or coupon. A cash back shopping site works in a way that is much easier. First off, it takes about two minutes to become a member of the site. After you enter all your information (including how you would like to be paid) you shop. It really is that easy. You look at the list of stores that are affiliated with the cash back shopping site and visit the store you want to shop. So in this case, you would find the Sears icon and use it to visit their site. You then complete your shopping just like you normally would have and the cash back shopping site does all the work for you. After you make your purchase, the cash back shopping site will update in the next few days with the amount of money you spent that qualifies for cash back and update with exactly what your cash back amount is. On a specified day, the cash back shopping program pays you.

Visit Discount Duo to access the cash back shopping and get your own Sears Coupon.

Great savings for Sears and other merchants.

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